-
Thomas Hertkorn – Image Credit a&o Hostels
a&o Hostels has announced the appointment of Thomas Hertkorn as the Head of Online Marketing. The expert in performance and data-based strategies returns to the company after five years to take up his former position. Thomas, 40, is once again responsible for the digital marketing strategy of Europe’s largest budget group.
Speaking on his appointment, Thomas Hertkorn said, ” There is hardly anything more exciting than the digital transformation in an industry such as the hotel industry, which is traditionally based on personal service.” When asked what his goal and vision are for A&O, Hertkorn said, “achieving even better results with intelligent systems.”
The marketing specialist is returning to a&o Hostels, previously responsible for online brand communications between 2017 and 2020. Phillip Winter, Chief Marketing Officer at a&o Hostels, said: “With Thomas Hertkorn, we are gaining back an expert who combines innovation with measurability. Together, we will further increase a&o’s competitiveness and use artificial intelligence in a targeted manner that creates significant added value for guests and processes.”
Hertkorn started his career at the Berlin digital agency Peak Ace and has held several positions in various B2C and B2B markets, most recently as Head of Sales and Lead AI Innovations. More than 15 years of digital marketing expertise at agency and company level shape Hertkorn’s view of technology, with a particular focus on AI developments: “It is always important to find the right balance between responsibility and risk, opportunities and limits, efficiency and transparency”, said Hertkorn. The “passionate digital transformer” also discusses the importance of a “necessary dynamic balance” through constant learning, further training and staying up to date with the most current trends and industry developments.
