I’m sure I don’t have to tell you, but the Dubai Chocolate Bar is literally everywhere. If you’re not familiar, the viral sensation that’s been taking the internet and seemingly every grocery store on the planet by storm was first created by FIX Dessert Chocolatier in Dubai. The original bar features a creamy milk chocolate bar filled with luscious pistachio cream, tahini, and knafeh, a type of Middle Eastern shredded filo pastry. It’s both rich and chocolatey with a subtle crunch from the toasted knafeh and ripe for viral fame.
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In this day and age, all it takes is one video to change the entire game, and that’s exactly what happened. Now, everywhere you look, there’s some version of the Dubai Chocolate Bar—whether it’s shed its usual bar shape and found its way onto strawberries or been turned into a delectable Crumbl cookie. You can find recipes for Dubai Chocolate Cheesecake Bars and even tiramisu. Sure, it may not be the OG, but who cares when it all tastes so good?
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Luckily, if you haven’t tried it for yourself just yet, now there may be one more place where you can find the viral sensation—your neighborhood friendly Trader Joe’s. That’s right, folks. According to the r/TraderJoes Reddit thread, Dubai Style Pistachio Dark Chocolate Bars are heading to a TJ’s near you sooner than you think. These delectable-looking chocolate bars swap the usual milk chocolate for rich dark chocolate for a sophisticated twist on the icon of TikTok lore. Fun fact: Dark chocolate is often considered more sustainable than milk chocolate. The more you know!
According to the rumor mill, these bars will retail for just $3.99, and naturally, fans couldn’t contain their excitement. “Can’t wait to try this!!” exclaimed one person. “Please tell me this isn’t a joke,” said another. It is, in fact, not a joke. Looks like we might have another viral sensation on our hands with this one.
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