Canadian ReviewsCanadian Reviews
  • What’s On
  • Reviews
  • Digital World
  • Lifestyle
  • Travel
  • Trending
  • Web Stories
Trending Now

The largest outdoor Shakespeare play in Canada will be in Toronto this month

‘The Bachelor’ is casting Canadians for a future season of the iconic show

Here are 55 Prime Day deals you can nab for $50 or less

I spend my summers digging up history | Canada Voices

Here’s Why Countless Americans are Holding Back from Booking Their Summer Vacations

Amazon gets the green light to sell the Nintendo Switch 2 Canada reviews

8th Jul: Better Late Than Single (2025), 10 Episodes [TV-14] (6/10)

Facebook X (Twitter) Instagram
  • Privacy
  • Terms
  • Advertise
  • Contact us
Facebook X (Twitter) Instagram Pinterest Vimeo
Canadian ReviewsCanadian Reviews
  • What’s On
  • Reviews
  • Digital World
  • Lifestyle
  • Travel
  • Trending
  • Web Stories
Newsletter
Canadian ReviewsCanadian Reviews
You are at:Home » Tripadvisor Just Turned Its User Reviews Into a New Brand With a Whole Lot to Say
Travel

Tripadvisor Just Turned Its User Reviews Into a New Brand With a Whole Lot to Say

7 July 20252 Mins Read

  • Tripadvisor Just Turned Its User Reviews Into a New Brand With a Whole Lot to Say – Image Credit TripAdvisor   

Excerpt from Fast Company

The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

Tripadvisor is hoping a brighter green and accompanying brand refresh will inspire more travelers to turn to the company for experiential vacation bookings.

The online travel company, which announced 1% year-over-year quarterly revenue growth in May, traded its almost-pharmaceutical turquoise green for a more vibrant electric lime as part of a brand refresh with creative agency Koto Studio. The company’s logo, an owl named Ollie, remains, but he’s now animated with moving eyes.

Tripadvisor is also leaning into UGC for a new campaign. The assets are images like a selfie taken by a monkey or a shot of a kayak tipped in the water, and the result is creative storytelling from the point of view of the traveler, not the creative agency.

That makes strategic sense, considering how much consumers rely on reviews while planning their travels. In a 2019 TripAdvisor study, 72% of surveyed respondents said they always or frequently read reviews before making decisions about where to stay and eat or what to do while visiting a destination. “People trust people,” the report noted. Who better to tell a story than the person who was actually there?

“We just kept seeing image after image that people were actually putting on the platform that was far cooler than probably anything we could have come up with,” Dacey says.

Click here to read complete article at Fast Company.

Share. Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Telegram Email

Related Articles

Here’s Why Countless Americans are Holding Back from Booking Their Summer Vacations

Travel 8 July 2025

HVS Europe Hotel Transactions Bulletin Week Ending 4 July 2025

Travel 8 July 2025

What’s In That Dessert? Vegetables

Travel 8 July 2025

Sip, Savor, Explore: the Allure of Wine Tourism

Travel 8 July 2025

José Andrés To Make Appearance in DC’s Taste of Justice Series

Travel 8 July 2025

Halal Tourism on the Rise: What It Means for Travellers and Hoteliers

Travel 8 July 2025
Top Articles

OANDA Review – Low costs and no deposit requirements

28 April 2024330 Views

What Time Are the Tony Awards? How to Watch for Free

8 June 2025148 Views

Full List of World’s Safest Countries in 2025 Revealed, Canada Reviews

12 June 202598 Views

Fairmont Hotels & Resorts Launches New Global Brand Campaign

19 May 202597 Views
Demo
Don't Miss
Reviews 8 July 2025

Amazon gets the green light to sell the Nintendo Switch 2 Canada reviews

It’s a big change following Nintendo removing listings for its products from Amazon starting last…

8th Jul: Better Late Than Single (2025), 10 Episodes [TV-14] (6/10)

Is taking shoes off at the airport becoming a thing of the past?

Jack Dorsey made an encrypted Bluetooth messaging app Canada reviews

About Us
About Us

Canadian Reviews is your one-stop website for the latest Canadian trends and things to do, follow us now to get the news that matters to you.

Facebook X (Twitter) Pinterest YouTube WhatsApp
Our Picks

The largest outdoor Shakespeare play in Canada will be in Toronto this month

‘The Bachelor’ is casting Canadians for a future season of the iconic show

Here are 55 Prime Day deals you can nab for $50 or less

Most Popular

Why You Should Consider Investing with IC Markets

28 April 202419 Views

OANDA Review – Low costs and no deposit requirements

28 April 2024330 Views

LearnToTrade: A Comprehensive Look at the Controversial Trading School

28 April 202443 Views
© 2025 ThemeSphere. Designed by ThemeSphere.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact us

Type above and press Enter to search. Press Esc to cancel.