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St. Louis outperformed other major markets due to a large conference. – Image Credit Unsplash
- The U.S. hotel industry experienced a downturn in key performance metrics for the week ending July 12, 2025, with overall declines in occupancy, average daily rate (ADR), and revenue per available room (RevPAR).
- St. Louis outperformed other major markets due to a large conference, while Houston saw significant declines following last year’s hurricane-related boost.
The U.S. hotel industry recorded a decline in performance for the week ending July 12, 2025, as reported by CoStar, a prominent real estate analytics firm. Compared to the same week in 2024, the industry experienced a 3.2% decline in occupancy, dropping to 67.2%. The average daily rate (ADR) slightly decreased by 0.5% to $158.42, and revenue per available room (RevPAR) fell by 3.7% to $106.39.
Among the top 25 markets, St. Louis emerged as a standout performer. The city experienced significant growth across all key metrics, with occupancy rising by 21.0% to 81.3%, ADR increasing by 8.1% to $145.21, and RevPAR jumping by 30.8% to $118.10. This surge was attributed to the 62nd General Conference Session of the Seventh-day Adventist Church, which drew large crowds.
Conversely, Houston faced the steepest declines. The city’s occupancy plummeted by 20.0% to 57.7%, ADR fell by 17.6% to $114.55, and RevPAR dropped by 34.2% to $66.05. These declines were largely due to comparisons with the previous year’s heightened activity following Hurricane Beryl.
