- According to CoStar’s January 2025 data, the U.S. hotel industry reported a slight decrease in performance from the previous month.
- Among the top 25 markets, Tampa exhibited the highest occupancy rate due to the impacts of Hurricanes Helene and Milton.
According to data provided by real estate analytics firm CoStar, the U.S. hotel industry recorded a slight decline in performance in January 2025 compared to the preceding month.
The occupancy rate in January 2025 stood at 52.5%, marking a 1.0% increase from January 2024. The average daily rate (ADR) was US$151.20, up by 3.4% from the previous year, while the revenue per available room (RevPAR) was US$79.42, a 4.5% year-on-year increase.
Various factors influenced these figures, such as the effects of Hurricanes Helene and Milton, L.A. wildfires, and the presidential inauguration.
Among the top 25 markets, Tampa saw the highest occupancy level at 79.9%, a significant 17.6% increase, largely due to the hurricanes.
In contrast, St. Louis and Minneapolis reported the lowest monthly occupancy rates at 42.9% and 43.1%, respectively. Overall, the top 25 markets displayed higher occupancy and ADR than all other markets.
