U.S. Hotel Leaders Warn of Missed Opportunities in Attracting International Travelers

U.S. hotel industry leaders express concern that the country is not taking sufficient action to attract international travelers, despite upcoming major events such as the FIFA World Cup and the 250th anniversary, citing government inaction, travel friction, and a lack of tourism prioritization as key barriers.

Industry Leaders Raise Concerns Over U.S. Approach to International Tourism

At the 25th annual Americas Lodging Investment Summit, top hotel industry executives voiced concerns that the United States is not adequately preparing to attract international visitors ahead of significant upcoming events, including the FIFA World Cup and the nation’s 250th anniversary. Marriott International President and CEO Tony Capuano and IHG Hotels & Resorts CEO Elie Maalouf highlighted government indifference, travel barriers, and the absence of a cabinet-level tourism official as obstacles to maximizing the economic benefits of increased international travel.

Major Events Present Economic Opportunities

The United States is set to host the FIFA World Cup and celebrate its 250th anniversary in the coming years, both of which are expected to draw significant global attention. Industry leaders argue these events represent a “home-run opportunity” for the U.S. lodging and tourism sectors. However, they warn that without improved policies and a more welcoming stance toward international travelers, the country risks missing out on the full economic potential of these occasions.

Capuano emphasized the need for government action to ensure international visitors feel welcome, particularly regarding customs and immigration processes and potential entry fees. He noted that uncertainty and perceived barriers can deter travelers, reducing the positive impact these events could have on the industry.

Travel Barriers and Government Priorities

Elie Maalouf described the current friction in U.S. travel as “way, way too high,” citing complex entry procedures and a lack of federal-level prioritization of tourism. He suggested that the U.S. may take its domestic wealth for granted, leading to complacency in promoting international tourism. Maalouf contrasted this with other countries that actively value and support tourism because they have fewer natural resources or economic advantages.

Both Capuano and Maalouf pointed out that the U.S. is among the few nations without a cabinet-level official dedicated to tourism, despite the sector’s significant contribution to gross domestic product and employment. They called for stronger public-private partnerships and greater awareness of the economic benefits tourism brings to local communities and the national economy.

Declining Share of International Visitors

Maalouf highlighted a downward trend in international arrivals to the U.S., noting that the country welcomed approximately 70 million international visitors last year, a 6% decrease from the previous year. He compared this figure to Bangkok, which alone attracts around 36 million visitors annually, suggesting that the U.S. should be drawing far more international tourists given its size and global appeal.

The executives emphasized that international visitors contribute to the economy by spending money without placing additional strain on infrastructure or social services. Rosanna Maietta, president and CEO of the American Hotel & Lodging Association, echoed this point, noting that foreign travelers spend more than domestic tourists and calling the lack of government focus on tourism “shocking.”

Calls for Policy Changes and Greater Stability

Industry leaders urged policymakers to recognize the economic opportunity of international tourism, especially as the U.S. has shifted from a $50 billion travel surplus a decade ago to a projected $70 billion deficit in 2025. Capuano expressed hope that future administrations will prioritize tourism to address trade deficits and support local businesses.

Mit Shah, founder and CEO of Noble Investment Group, added that policy stability, particularly regarding tax and travel regulations, is crucial for the industry. He noted that uncertainty can significantly impact travel and tourism, making it difficult for businesses to plan and invest with confidence.

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