Ulta Is Selling a $6 Volumizing and Shaping Brow Gel That Rivals a Luxury Brand Nearly 5x the Price

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Eyebrows are a key component of your overall makeup look. They frame your face, add symmetry, highlight your eyes, and even influence your facial expressions. By filling in and shaping your eyebrows, you can change your entire makeup style and vibe.

If you are looking for an easy-to-use brow gel that shapes, volumizes and adds color to your brows, this $6 option available at Ulta will do the trick. It even rivals a luxury brand nearly five times the price. It is such a good deal.

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E.L.F. Cosmetics Wow Brow Gel, Brunette, $6 at Ulta

E.L.F. Cosmetics’ Wow Brow Gel comes in four shades—brunette, deep brown, neutral brown and taupe—giving you options. The buildable, fiber-infused brow gel is perfect for shaping your brows while making them appear fuller. The wax-gel formula is applied with the brow gel’s brush in the cap. The brow gel can be used alone or as a topcoat over a brow pencil or powder.

Related: Ulta Is Selling a Brand-New Mascara That Lengthens and Lifts Lashes Beautifully

Overall, shoppers love this brow gel, giving it an average rating of 4.5 stars on Ulta.com. Fans say the brow gel is easy to apply, offers a good color range, delivers solid pigmentation, and is long-lasting.

“I love Benefit Gimme Brow but good lord is it expensive. This is the closest dupe I’ve found. Gives me extra volume, shapes, holds and has a great neutral brown that doesn’t pull ashy or red. Love it so much,” wrote one fan in a five-star rating review.

“Natural and beautiful,” shared another customer. “The first time I wore this, someone complimented my brows, and that never happens! I have super thin, unruly brows, but this product tames them, holds them in place and subtly enhances their color. Brows can be tricky, but this makes them look naturally polished without trying too hard. I’m obsessed!”

You can find E.L.F.’s Wow Brow Gel online on Ulta’s website or in stores. Check out these other E.L.F. products at Ulta, including Holy Hydration Thirst Burst Drops and the Jelly Pop Dew Primer.

Related: Ulta Just Dropped a Dewy New Product That Combines Skincare and Makeup All in One