Ulta Is Selling a New '10/10' Concealer That Blends Great and Looks Beautifully Natural

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Finding a good-quality concealer can definitely be a bit of a feat. So many options crease or fade after only a few hours of wear, which can be super frustrating. If you are looking for a concealer that is long-wearing, crease-resistant and looks stunningly natural, Ilia has you covered with its latest drop. It retails for $32, and you can find it right at Ulta!

Ilia’s Skin Blur Serum Concealer is medium coverage and comes in over 30 inclusive shades. The featherweight, blurring formula self-sets for 12 hours of wear, without creasing. From the office to the gym to dinner plans, this concealer stays put.

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You can use this concealer to cover up any redness, dark circles or blemishes. To apply, simply dot the tear-shaped wand where you need any extra coverage. Gently tap with your finger or use a blending brush or makeup sponge to blend everything out. Oh, and because this concealer has its special self-setting formula, there is no need to follow up with any powder to set. The concealer does that all on its own!

Ilia Skin Blur Serum Concealer, $32 at Ulta

This concealer is safe for sensitive skin and is non-comedogenic, meaning it will not clog your pores. Plus, it is formulated without any fragrance. However, it does have some great ingredients, including:

• Sea Fennel Extract: A retinol alternative that brightens, firms and smooths skin
• Caffeine: Visibly depuffs and revives tired eyes
• Matrixyl™ 3000 Glyx peptide: Boosts skin elasticity and reduces the appearance of fine lines and wrinkles

Related: Ulta Is Selling a Miracle-Working Beauty Item Shoppers Say ‘Saved’ Their Skin

So far, Ulta shoppers have liked this concealer, giving it an average rating of 3.7 stars on Ulta.com.

“10/10 purchase,” said one fan in a five-star review on Ulta.com. “I absolutely love this product! It blends so smoothly and the applicator is a great plus, loving the design!”

“Absolutely love this! I used this in mu morning routine and it lasts my full 8-hour shift plus gym after?!? Looks natural under any light!” raved another Ulta customer in a five-star review on Ulta’s website.

You can find this new Ilia concealer online on Ulta’s website and in select Ulta stores. It retails for $32.

Related: Ulta Is Selling an ‘Absolutely Incredible’ New Mascara That Gives Lashes ‘Unbelievable Curl’