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Upscale Boutique Conversion Opportunity Available in Marina, CA – Image Credit CBRE
Monterey’s Country Inn & Suites Offers Prime Investment Opportunity with Upscale Conversion Potential
The Country Inn & Suites Monterey Beachfront-Marina, a 140-room hotel in Marina, California, presents a significant investment opportunity due to its prime location and potential for upscale conversion.
Key Investment Highlights
The Country Inn & Suites is positioned in Monterey County, a top travel destination in California known for its scenic coastline and diverse tourist attractions. The hotel’s proximity to Marina State Beach and other local landmarks, combined with limited competition and high barriers to entry in the local market, underscores its appeal as an investment.
Location and Local Demand
Situated just a short walk from Marina State Beach, the Country Inn & Suites benefits from its accessibility to major tourist spots, including the Monterey Bay Aquarium, Cannery Row, and Fisherman’s Wharf. The area attracts a steady flow of visitors year-round, driven by its natural beauty and outdoor recreational activities.
Market Dynamics and Potential
Monterey’s lodging market is characterized by high barriers to entry, including limited land availability and stringent regulatory conditions, which curtail new developments and minimize competition. This environment creates a favorable market for existing properties. The hotel offers a substantial opportunity for value enhancement through strategic repositioning or conversion into an upscale lifestyle hotel, potentially increasing its market competitiveness and financial performance.
Investment Potential
The Country Inn & Suites is available at a cost well below potential replacement, considering California’s escalating construction costs and regulatory barriers. This pricing, coupled with the hotel’s strategic location and conversion potential, presents a unique opportunity for investors looking to enter or expand within the lucrative Monterey hotel market.
The Country Inn & Suites sale offers a rare opportunity to invest in a high-potential property in one of California’s most desirable regions. With its prime location, limited nearby competition, and significant upside through strategic enhancements, this property represents a compelling investment for those interested in the hospitality sector.
Inquire at CBRE.
