Using ChatGPT for Hotel Marketing: 31+ Helpful Prompts

Artificial intelligence (AI) tools like ChatGPT — the most popular AI tool in the world — can help hotel marketers by increasing efficiency, sparking creativity, providing valuable, strategy-enhancing insights and ultimately helping drive more bookings. Along with many other capabilities, AI can aid in content creation, support SEO efforts, help with campaign ideation and analyze data. And in this article, we’re sharing 30 ChatGPT prompts that can boost hotel marketing efforts in a range of areas critical to a property’s success:

Prompts for Website Content and SEO

ChatGPT can help hotel marketers with content creation by quickly creating first drafts of everything from blog articles and promotional emails to social media posts and ad copy. To get the AI tool to draft a blog article, for example, prompt it with a statement such as: “Draft a blog article geared toward family travelers about the top five kid-friendly attractions in the Dallas, Texas, area.” 

If you’re not happy with the output ChatGPT provides, ask the AI tool to refine the copy it’s created as you see fit. You can do this by asking for a shortened version, an alternate writing style or a different tone, for instance — and you can repeat the process as many times as you’d like. While you’ll typically need to edit the output to get the desired results and should always fact-check it for accuracy, ChatGPT can at least provide a good starting point for your content.

AI Prompts for High-Converting Hotel Landing Pages

ChatGPT can draft copy elements for landing pages. For example, you can use it to:

• Write headlines and subheadlines: I’m creating a landing page geared toward generating vacation bookings for my luxury beachfront hotel in San Diego. Suggest some attention-grabbing headlines and subheadlines that emphasize our high-level service, sweeping ocean views and plentiful amenities.
• Compose hotel descriptions: Generate a concise description for my mountain resort in Pigeon Forge, Tennessee, that highlights its spacious, comfortable suites, the property’s proximity to popular local attractions and the wealth of outdoor activities in the area.
• Create calls to action (CTAs): Give me 10 ideas for persuasive CTAs encouraging visitors to my hotel landing page to explore our limited-time offers, seasonal specials and loyalty discounts.

Best ChatGPT Prompts for Hotel SEO

The best ChatGPT prompts for hotel SEO are those that:

• Aid keyword research and strategy: Create a list of long-tail keywords for a luxury hotel in the Adams Morgan neighborhood of Washington, D.C.
• Generate SEO-optimized content: Compose a 700-word, SEO-optimized blog article about the best attractions and activities for nature lovers in the Myrtle Beach, South Carolina, area.
• Support local SEO efforts: Write a Google My Business description for a boutique hotel in the Old City neighborhood of Philadelphia, Pennsylvania, and optimize it for local search.

Prompts for Social Media and Influencer Marketing

Hotel marketers can leverage ChatGPT in their Instagram efforts by prompting the AI tool to create engaging captions that:

• Highlight unique hotel experiences: Write a lighthearted and fun Instagram caption spotlighting our hotel’s rooftop pool and swim-up bar with a view of the San Francisco skyline.
• Promote user-generated content (UGC) creation: Draft an Instagram caption urging guests to tag our hotel in their vacation photos for a chance to be entered in a contest for a free 2-night stay.
• Support strategic emoji and hashtag incorporation: Give me three ideas for a playful Instagram caption for our lakefront resort property using relevant hashtags and emojis.

Can ChatGPT Suggest Influencer Marketing Campaign Ideas for Hotels?

ChatGPT is a great resource for brainstorming ideas of all kinds — including generating influencer marketing campaign ideas. The prompt can be as simple as, “Give me 10 ideas for creative influencer marketing campaigns for a boutique hotel in Sedona, Arizona.” If you like one in particular, you can ask ChatGPT to give you more variations on that specific concept. If you’re not fond of any of them, ask for 10 more ideas. 

Prompts for Paid Social

The best ChatGPT prompts for writing hotel Facebook ads:

• Target specific audiences: Write headlines and body copy for a Facebook ad for a luxury beachfront hotel in Honolulu, Hawaii. Make the ad target couples planning a romantic getaway, and highlight the property’s ocean views, spa services and fine dining options.
• Explore creative angles: Create a Facebook ad mimicking the tone and style of a shining guest review, sharing how the reviewer’s stay at our golf resort made their family vacation unforgettable.
• Focus on unique selling points: Draft four versions of a Facebook ad promoting our budget hotel’s pet-friendly policies, amenities and services, and mention our proximity to nearby parks and walking trails.
• Convey urgency or scarcity: Compose headlines and body copy for a Facebook ad for our hotel’s flash sale, which offers 30% off bookings made in the next 48 hours. Use urgent, compelling language to drive quick action.

Prompts for Email Marketing and Guest Engagement

AI is a great tool for generating creative subject lines that help you boost the open rates of your hotel’s email marketing campaigns. Ask ChatGPT for ideas with a prompt such as, “Give me 10 subject line ideas for my email about visiting my Daytona Beach, Florida, oceanfront hotel during the springtime, when the weather is great and the beaches are less crowded than during the summer peak season. Include fun emojis in a few of them.”

ChatGPT can also help your hotel draft personalized emails to guests by incorporating first-party data you’ve collected from their past stays or via your loyalty program. Use these prompts to draft emails designed to:

• Confirm hotel bookings: Write a friendly booking-confirmation email that thanks [guest name] for making a reservation with us and includes details such as the guest’s name, check-in and check-out dates, reservation confirmation number, and a brief overview of our hotel’s amenities.
• Make recommendations for upcoming visits: Create a template for a personalized email that uses guest data to suggest hotel services and experiences, recommend nearby restaurants and activities, and spotlight upcoming events based on the dates of their next visit.
• Celebrate special occasions: Draft an email wishing a happy birthday to a loyalty program member and thanking him or her for past stays at our hotel. Using data we have on the guest’s past preferences, offer a special discount, complimentary service or room upgrade during his or her next stay.
• Foster deeper customer connections: Generate a personalized follow-up email thanking [guest name] for his or her stay. Be sure to mention the name of the guest’s pet and invite them back with a special offer on pet-focused services during their next visit. 

Prompts for Reputation Management

To use ChatGPT to create professional responses to negative guest reviews, first, copy the guest review. Then tell ChatGPT, “This is a negative guest review I’d like to respond to professionally so that other guests can see this is something we take seriously and will address even if it’s a one-off occurrence.” Then, paste your negative review in the chat and submit it to see the results. If you’re unhappy with the output, ask ChatGPT to give you three more variations.

Prompts for Revenue and Pricing Strategy

You can leverage ChatGPT to spark ideas for limited-time offers that will attract more guests and bookings at your hotel. Provide the AI tool with a prompt such as, “Give me 10 creative ideas for limited-time offers for my hotel that will attract more bookings during slow periods.”

Prompts for Hotel Event Marketing

The best prompts for drafting and optimizing hotel event marketing emails include ones that:

• Tap into seasonal appeal: Draft an email to local business owners promoting our hotel as a great option for hosting their holiday parties or other year-end celebrations.
• Improve click-through rates: How can I improve my CTR with the call to action in my email about hosting corporate events at my resort?
• Increase open rates: Give me 5 subject lines that will improve open rates for my email about our hotel’s upcoming “Taste of the Town” food festival.
• Spotlight on-property event spaces: Create an email that showcases our hotel’s conference rooms as an ideal setting for corporate celebrations and business conferences.

Prompts for Analyzing Data

The most useful ChatGPT prompts for analyzing your competitors’ hotel marketing strategies are designed to help you:

• Gain insights on rivals’ marketing tactics: Compare my hotel’s metasearch marketing efforts and performance with those of [competitor name here]. Analyze visibility, pricing strategy, ad placement, CTR, platform presence, reviews’ impact and technology used. In each area, provide me with actionable insights for improvement.
• Analyze competitors’ pricing and promotions: I’d like to track my competitors’ hotel pricing and promotions across OTAs. What are the best tools for doing this?
• Uncover competitors’ SEO strategies: Provide me with a detailed analysis of the SEO strategy of [competitor hotel name here] focused on the hotel’s content marketing approach, website structure and keyword usage.
• Understand the competition’s social media approaches: Analyze the Facebook and Instagram strategies of [competitor hotel name here] to give me insights on its posting frequency, content types and tactics for boosting engagement.

Prompt Success With an ‘Act As’ Statement

Preceding a ChatGPT prompt with an “act as” statement can set you up for success. This guidance directs the AI tool to respond to your queries from a specific persona or perspective. A fitting “act as” statement to include before all of the prompts discussed above would be, “Act as an expert in hotel marketing.” You can vary this depending on the specific prompt you follow it with; for example, ask the tool to act as an expert in SEO for hotel marketing or as an expert in hotel reputation management.

A Note About AI Prompt Privacy

AI tools such as ChatGPT use the content users submit to them for “training” purposes, helping them improve their future performance and output. This means that — unless you specifically opt out of having your content used for training or are using a business version of ChatGPT such as ChatGPT Team or ChatGPT Enterprise, which opt out of training by default — you should be careful what information you provide to the platform. If, for example, proprietary business information about your hotel is supplied to ChatGPT via a prompt or file upload, the data could be used for training and subsequently be relayed to another ChatGPT user, which is clearly an undesirable outcome. To learn more about how to manage the ways ChatGPT uses your data and how to opt out of training, visit the OpenAI Help Center.

The Growing Impact of AI in the Hospitality Industry

Most hoteliers are constantly looking for opportunities to drive efficiency. When surveyed, more than 80% of them say technology can do just that. As a result, the hospitality industry is currently leveraging artificial intelligence in powerful ways. Some of the top hotel AI-usage trends including:

• Website chatbots
• AI-driven recommendation systems
• Rate and revenue management
• Communications targeting and segmentation
• Market research
• Guest feedback and review analysis
• Check-in automation
• Housekeeping schedule optimization
• Optimization of energy usage
• Data analysis

This list is far from comprehensive, though, and the industry’s use of AI isn’t likely to slow down anytime soon. Projections show the hospitality industry’s adoption of and investment in AI rising by 60% between 2023 and 2033 — setting the stage for a growing presence for hoteliers and guests in the coming years.

Leverage an AI Advantage With Help From TravelBoom

At TravelBoom, we specialize in digital marketing for hotels. Our agency is adept at leveraging all the latest tech tools, including AI and ChatGPT, to gain every possible advantage for our clients. With our expert guidance, our clients get better results, more bookings and increased revenue. When you’re ready to see your hotel’s marketing campaigns achieve more, connect with our team.

About TravelBoom Hotel Marketing

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.