W Hotels Makes Brazilian Debut with W São Paulo Hotel

W Hotels, part of the Marriott Bonvoy portfolio, has launched its first Brazilian property, W São Paulo. The hotel is in a modern skyscraper in São Paulo’s bustling southern business district, providing guests with views of the Pinheiros River and city skyline.

George Fleck, Senior Vice President and Global Brand Leader at W Hotels, stated that the São Paulo location is designed to immerse itself in the dynamic energy of Brazil’s cultural vibrancy. W São Paulo combines local influences with the brand’s distinct design, offering an unparalleled guest experience that celebrates the essence of the destination.

The hotel features 179 rooms starting on the 25th floor, including 16 suites offering panoramic city views. Facilities include the AWAY Spa, FIT gym, outdoor pool, two restaurants, three bars, and five event spaces. It also provides a curated selection of programs focused on music, gastronomy, and wellness.

The design of W São Paulo is a collaboration between Aflalo/Gasperini Arquitetos, Benedito Abbud, and Nini de Andrade Silva. The design resembles Brazilian modernist architecture with angular lines, sinuous curves, and a vivid color palette. It also incorporates unique design pieces, rich textures, and organic materials like Brazilian stone and wood, creating a sophisticated environment that reflects the city’s cultural essence.

The hotel offers three dining experiences: L40 Cozinha de Latitude, Baio Cozinha Sulista, and Yōso Bar and Café. The L40 restaurant, situated on the 40th floor, presents a global culinary journey, seamlessly infusing Brazilian ingredients and culinary techniques with international influences under the direction of Executive Chef Thomaz Leão.

Baio Cozinha Sulista, located on the 23rd floor, offers a contemporary take on Southern Brazilian cuisines, highlighting local ingredients and seasonal produce. The Yōso Bar and Café, on the 24th floor, specializes in Japanese mixology.

On the 39th floor, the AWAY Spa delivers personalized, transformative spa experiences using exclusive treatments crafted with Brazilian ingredients. The FIT gym offers high-intensity workouts for fitness enthusiasts with cutting-edge TechnoGym equipment.

The property also features 216 W Residences, ranging from 53 to 102 square meters, offering amenities such as an indoor swimming pool, saunas, a relaxation area, a gym, a co-working space, and an event hall. According to General Manager Idu Ribeiro, the W São Paulo was thoughtfully designed to align with the city’s vibrant energy, integrating local culture, music, gastronomy, and wellness into its offerings.