The World Travel & Tourism Council (WTTC) projects that Brazil’s Travel & Tourism sector will contribute US$167.6 billion to the nation’s GDP, representing 7.7% of the total economy and supporting 8.3 million jobs by 2025.
2025 Outlook for Brazil’s Travel & Tourism Sector
During a recent summit, the World Travel & Tourism Council (WTTC) provided an optimistic forecast for Brazil’s Travel & Tourism sector. According to their latest Economic Impact Research (EIR), produced in collaboration with Oxford Economics, the sector is set to contribute a record-breaking US$167.6 billion to the country’s GDP by year-end 2025, accounting for 7.7% of Brazil’s economy.
Furthermore, the sector is expected to support 8.2 million jobs, representing almost 8% of total employment in Brazil. This increase signifies an addition of more than half a million jobs compared to 2019. Both international and domestic tourism spend are predicted to grow, reaching US$7.5 billion and US$113.2 billion, respectively.
Review of 2024
In 2024, Brazil’s Travel & Tourism sector exceeded its 2019 peak levels across all key metrics. The sector contributed approximately US$167 billion to GDP, demonstrating an annual growth of 3.4%. Employment in the sector also increased, reaching 8.1 million jobs, a year-on-year increase of almost 4%.
International visitor spend rose by 10.7% year-on-year to US$7.2 billion. Domestic spend also saw an increase, growing by 3% to reach US$112.3 billion. The significant growth in the sector reflects the strategic efforts by both the government and the private sector.
Forecast for 2035
Looking forward to 2035, WTTC projects that Brazil’s Travel & Tourism sector will nearly reach US$199 billion, growing at an average annual rate of 1.7%. The sector is expected to support nearly 9.7 million jobs, creating more than 1.5 million new roles over the next decade. International visitor spend could exceed US$10 billion, while domestic visitor spend is anticipated to reach US$133.5 billion.
Regional Data
In 2024, the Travel & Tourism sector across Central and South America contributed US$358.7 billion to regional GDP, accounting for 7.5% of the total economy. This contribution exceeded 2019 levels by more than 9%. Employment in the sector reached 17.5 million equivalent to 8% of total jobs in the region, with a year-on-year growth of 4.4%.
In 2025, the WTTC forecasts that the Travel & Tourism sector in the region will contribute US$372 billion to GDP, representing 7.6% of the regional economy. Additionally, employment in the sector is expected to grow to 18.2 million jobs, or 8.2% of total employment in the region.
