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Wyndham Hotels Launches New Advertising Campaign Highlighting Accessibility and Convenience – Image Credit Wyndham
Wyndham Hotels & Resorts has introduced a new advertising campaign titled ‘Where There’s a Wyndham, There’s a Way,’ focusing on the accessibility and convenience of its global hotel network.
Wyndham Hotels & Resorts has rolled out a new advertising initiative this summer, aiming to enhance the visibility and appeal of its extensive portfolio, which includes approximately 9,300 hotels across 25 brands worldwide. The campaign, developed in collaboration with Havas New York and produced by Annex 88, is designed to resonate with a broad range of travelers by emphasizing real-life travel scenarios and the practical benefits of the Wyndham Rewards program.
The campaign’s narrative centers on accessibility, regardless of the traveler’s budget or destination, reinforcing Wyndham as a supportive travel partner. It features a variety of marketing media, including broadcast, connected TV, social media, digital video, display, audio, and out-of-home advertising. The strategy includes custom content partnerships and experiential activations planned for mid-summer to capture key travel planning periods.
A central piece of the campaign is a 30-second commercial titled “World’s Greatest Aunt. ” This commercial depicts a woman traveling across states to attend family events, showcasing the support provided by Wyndham’s services and rewards program. This spot highlights the campaign’s focus on relatable travel experiences, aiming to connect emotionally with viewers through humor and realistic storytelling.
The campaign also leverages targeted advertising technology to tailor content to specific traveler preferences, from short weekend breaks to longer road trips. This approach is intended to position Wyndham as a hotel brand and a comprehensive travel partner.
Additionally, the campaign links closely with the Wyndham Rewards loyalty program. The program is highlighted as a key feature in supporting travelers’ needs, whether for planned or spontaneous trips.
