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Hyatt Vacation Club at Desert Oasis – Image Credit Hyatt
- Timeshare occupancy rates reached 80% in 2024, surpassing hotel occupancy at 63%.
- Timeshare rentals generated $3.2 billion in 2024, driven by high demand for domestic travel.
A recent report from the American Resort Development Association (ARDA) reveals that timeshare occupancy rates surpassed those of traditional hotels in 2024. According to the annual State of the Timeshare Industry Report, timeshare occupancy reached 80%, an increase from 76.8% in 2023, while hotel occupancy remained steady at 63% for both years.
ARDA President and CEO Jason Gamel attributes the strong occupancy rates to the prepaid nature of timeshares, with nearly 80% of owners not carrying a loan balance. This trend, coupled with growing consumer interest in domestic travel, benefits the approximately 1,500 U.S. timeshare resorts. Gamel forecasts that strong occupancy will continue through 2025.
The report also highlights robust timeshare sales, driven by new owner growth and partnerships within the industry. New offerings, such as Sports Illustrated Resorts by Travel + Leisure Co., and a renewed focus on brands like Hyatt Vacation Ownership, are expected to boost sales further.
Additionally, the demand for domestic travel contributed to timeshare rentals reaching $3.2 billion in 2024. Gamel notes that travelers are increasingly seeking professionally managed, multi-bedroom suites in resort settings, a feature not typically available in other short-term rental options.
A mix of new developments and repurposing of older properties is also shaping the future of the timeshare industry. Many resorts built in the 1970s and 1980s are being repurposed as they reach the end of their timeshare plans, while new resorts are being constructed to meet current demands, such as more two-bedroom suites.
For more detailed insights, the full 2025 State of the Timeshare Industry Report is available through the ARDA International Foundation.
