Five Below’s $7 Heart-Shaped Throw Pillow Is the Sweetest Nod to Grandmacore

If it feels like florals are everywhere again, ruffles are creeping back onto throw pillows, and cozy knits are suddenly very cool, you’re not imagining things—grandmacore is making a big impact. At its heart, grandmacore leans into the comforting, slightly nostalgic style cues you might associate with a beloved grandma’s house. Think lace details, soft pastels, vintage-inspired patterns, and pieces that feel collected over time rather than pulled straight from a store shelf (even if they are).

What makes grandmacore so appealing right now is how warm and personal it feels. In a world of sleek minimalism and meticulously curated spaces, this trend embrace softness, sentimentality and a little bit of whimsy. It’s about surrounding yourself with things that feel familiar and joyful—items that make a space feel lived-in and loved.

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Five Below’s Room 2 Room Heart Pillow is kind of the $7 definition of grandmacore. With its gingham print and ruffled edges, it feels like something you would find in a mee-maw’s house in the best way possible.

Room 2 Room Heart Pillow, $7 at Five Below

The pillow is relatively small in size—more of an accent among your other larger throw pillows than anything else—but such a sweet style touch, especially around Valentine’s Day.

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This is kind of perfect because the easiest way to bring in a little grandmacore to your home decor is through small, swappable accents, like things that add charm without taking over the room. Throw pillows are a perfect starting point: a floral print, soft ruffles, or a heart shape can instantly cozy up a sofa or bed. Blankets and throws are another low-commitment option, especially knit, quilted or lace-trimmed styles that feel warm and familiar.

But here’s the thing: You can also sprinkle grandmacore into your space with tabletop details. Think dainty vases, teacups used as planters, or a patterned tray on a coffee table or dresser. Artwork is another subtle entry point, like vintage-style florals or framed botanical prints add personality without feeling heavy.

However, if you want something even quieter, try lighting and hardware. A small lamp with a fabric shade or antique-inspired finish can soften a room instantly. The key is balance. Grandmacore works best in small doses, meaning just enough to make your home feel extra welcoming (like Grandma’s).

Related: Ikea’s Colorful Throw Pillow Cover Will Bring All the Folklore Vibes to Your Home