-
Trailborn Highlands, Outdoor Collection by Marriott Bonvoy – Image Credit Marriott International
Marriott International reported net room growth of over 4.3% in 2025, adding more than 700 properties and launching new brands and branded residences.
Marriott International announced that it achieved net room growth of over 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms to its system. Of these, over 630 properties representing more than 89,000 rooms were added through organic deals. The company ended the year with approximately 610,000 rooms in its pipeline, a 5.7% year-over-year increase.
In 2025, Marriott signed nearly 1,200 organic deals totaling 163,000 rooms globally and reported record-breaking deal signings across several regions. In the Caribbean and Latin America region, Marriott signed 94 deals. The Asia Pacific excluding China region recorded 187 deals, while Greater China recorded 201.
Conversions continued to be a significant component of Marriott’s growth, with nearly 400 deals encompassing more than 50,800 rooms. Conversions accounted for over 30% of annual organic room signings, and approximately 75% of conversion openings in 2025 occurred within 12 months of signing.
In July, Marriott completed its acquisition of the citizenM brand, integrating over 35 hotels and nearly 9,000 rooms into its system by the fourth quarter. In May, Marriott introduced Series by Marriott, a global collection brand for the midscale and upscale lodging segments. By year-end 2025, Series by Marriott had opened 37 properties, approximately 2,600 rooms, in 23 cities across India. The company also signed 13 agreements in 2025 to bring Series by Marriott to key markets in the U.S. and Canada, opening two of those hotels in the fourth quarter.
Marriott launched the Outdoor Collection by Marriott Bonvoy, which closed the year with over 30 open properties.
In the midscale segment, Marriott reported three brands: City Express by Marriott, StudioRes, and Four Points Flex by Sheraton. These brands closed the year with 216 open properties, approximately 27,000 rooms, and over 250 properties in the pipeline. City Express by Marriott ended the year with 158 open properties and 150 in the pipeline, with new agreements in Brazil and El Salvador, and two in Asia Pacific, excluding China. The brand has reached over 100 total agreements in the U.S. and Canada since its introduction to the region in 2024.
StudioRes, Marriott’s extended-stay midscale brand, opened its first property in Fort Myers, Florida, and closed the year with four open properties and 85 in the pipeline. Four Points Flex by Sheraton closed the year with 54 open properties and 22 in the pipeline.
In the luxury segment, Marriott signed 114 deals totaling 15,301 rooms and closed the year with 296 hotels and resorts and approximately 60,000 rooms in the luxury pipeline. The EMEA region recorded 40 signed luxury deals. JW Marriott had 27 signed agreements, representing nearly 7,000 rooms, including JW Marriott Hotel Tashkent. The company opened 10 luxury resorts in 2025, representing 1,400 rooms. The Ritz-Carlton Reserve opened two properties: Siari in Mexico and Nekajui in Costa Rica.
Marriott signed 55 branded residential deals in 2025, a 50% year-over-year increase, closing the year with 149 open locations and 175 in the pipeline. Notable deals included The Dubai Beach EDITION, The Ritz-Carlton Residences Houston, PEYLAA Phuket Autograph Collection Residences, and The Residences at St. Regis Playa Jackson.
