In Brief: The U.S. hotel industry has experienced an uptick in performance, with year-over-year gains for the week ending March 28.
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Denver posted the second largest gains, with occupancy up 20.2% to 71.1%. – Image Credit Unsplash
U.S. hotels saw increases in occupancy, average daily rate, and revenue per available room for the week ending March 28, 2026, with San Francisco and Denver leading growth among top markets.
The U.S. hotel industry reported positive year-over-year results for the week ending March 28, 2026, according to CoStar.
National occupancy reached 66.8%, up 2.8% from the comparable week in 2025. The average daily rate (ADR) increased 5.4% to $170.30, and revenue per available room (RevPAR) rose 8.3% to $113.81.
Among the Top 25 Markets, San Francisco recorded the largest increases in all three key performance metrics. Occupancy rose 26.5% to 83.6%, ADR increased 74.8% to $339.47, and RevPAR grew 121.1% to $283.76. The city’s performance was supported by the 35th annual RSA Conference.
Denver posted the second largest gains, with occupancy up 20.2% to 71.1%, ADR rising 23.5% to $158.39, and RevPAR up 48.5% to $112.56. The market benefited from the American Academy of Dermatology Annual Meeting.
Overall, 18 of the Top 25 Markets saw an increase in RevPAR compared to the same week in 2025.
