FLRT energy drinks have just begun popping up in stores and fans have a lot to say about it.
The new energy drink concept comes from Monster Beverage Corporation, the makers of Monster Energy, Bang, Nos, Full Throttle, Reign Total Body Fuel, etc., but it’s unlike anything the company has offered before.
Think of it this way, each brand is looking to serve a specific market—Monster offers a boost of energy (160 milligrams) with the most variety of flavors and recipes, similar to Full Throttle and Nos (160 milligrams) which are typically made with real sugar and marketed towards outdoors enthusiasts, while Bang and Reign for those who crave a beverage that packs a high-energy punch (300 milligrams) with zero sugar and added vitamins and minerals.
Now, it’s expanding its reach with FLRT—the energy drink packing more caffeine than Monster but less than Bang, advertising lifestyle-driven benefits for consumers looking to support their glow-up from the inside out.
FLRT: The New Energy Drink From Monster With Lifestyle-Driven Benefits
Like other “better-for-you” beverage lines, FLRT contains functional ingredients and botanical extracts like green tea, guayusa, and ginseng to help sippers power through their morning workout, afternoon hike, or client dinner.
Related: New Monster Energy Drink Lands as ‘Top 5’ Favorite With Fans
What sets FLRT apart from other energy drinks under Monster Beverage Corp is its ingredient list, which includes additions like Vitamin A, Niacin, Biotin, Pantothenic Acid, and Zinc, all of which support skin and hair health and bolster the immune system (unlike other offers from the industry titan which focus on B-vitamins and electrolytes).
The 12-ounce cans are packed with 200 milligrams of caffeine, zero sugar, and are debuting in four flavors: Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze.
Monster Beverage Corp
Parade was able to score a first taste, and can confirm Sunset Squeeze and Berry Tempting (the most elusively named) taste like pineapple and a mix of raspberry and blueberry flavors, respectively. While we haven’t tested out the other flavors yet, we have high hopes based on the first two that we sampled, which were lightly carbonated and not overly sweet or syrupy.
What Are Fans Saying About FLRT Energy?
There does appear to be some slight controversy over the energy drink’s branding.
Though it was originally touted as Monster’s “energy line for women,” that explanation oversimplifies it and overlooks the other Monster beverage offerings that women everywhere have been enjoying for years (not to mention, it reinforces stale opinions on gender). And the brand apparently agrees with the pushback, dropping the divisive and outdated verbiage from the materials completely before its official release.
Related: Monster Energy’s ‘Bold’ New Flavor Marks Major First
Here’s what happened: Internet sleuths unveiled the new line before it was officially announced, lifting the “energy drink for women” phrasing from its website. Then, sometime between receiving the initial backlash and officially launching the product, FLRT revised its official website to read, “FLRT was born from a simple belief: energy should be as bold, vibrant, and as unapologetic as the people that drink it.”
“Made for the ones who are flirting with it all, from adventure to greatness. Curiously chaotic, wildly charming, and they are always five steps ahead,” the updated description continues, “For those who aren’t sipping to survive the day but sipping it to make the day theirs.”
The website goes on to joke that it provides the “energy for whatever you’re FLRTing with next.” Its vibes-inspired promotional imagery suggests Monster Beverage Corp. is launching it as a direct competitor to more lifestyle-oriented energy drinks like Alani Nu and Celsius, and not something that’s “just for women” anymore.
Since actually launching with the updated language, consumers still appear torn. Some are excited to try it, while others can’t look past the initial idea.
“Why’s female marketing always targeting a need to be so cutesy…?? Lolll we all still drink monster??” one top-liked comment suggested.
“This still feels lowkey insulting,” a second wrote. “Like I get whhyyyyy they are doing this to compete with Celsius / of Alani / whatever but this feels really pandery.”
“I feel like it’s them trying to hop on the Alani train after the Celsius buyout 😅,” a second added, noting that it isn’t going to stop them from trying it. “NEED to try the guava.”
Influencer SnachWithZach, who shared a review of the beverages this past weekend, called the line “groovy” and “actually pretty good.”
“I can’t wait to hand these out to all my coworkers,” someone else admitted.
Where Are FLRT Energy Drinks Available?
An official list of retailers was not immediately available, but so far, shoppers have spotted the new energy drink line on shelves at major grocery store retailers like Hy-Vee. It doesn’t seem to be exclusive to the retailer, as Parade spotted the item online via Walmart, and the brand suggested in a recent Instagram post that it would be available in the energy drink aisle elsewhere beginning March 16 (prices may vary).
Next: Previously Exclusive Monster Energy Drink Finally Expands Nationwide