HSMAI Europe Appoints Annie Korsmo As Chair of the Sales Advisory Board

HSMAI Europe is proud to announce the appointment of Annie Kristi Korsmo as the new Chair of the HSMAI Europe Sales Advisory Board.

Having already been an active member of the advisory board, Annie now steps into the role of Chair, bringing extensive international experience in hospitality sales, commercial leadership, and relationship building. As Director of Sales at Nordic Hotels & Resorts, she is known for her strategic mindset, collaborative leadership style, and passion for developing people and partnerships. Over the years, she has established herself as a highly respected voice within the hospitality industry.

Annie Kristi Korsmo, Chair, HSMAI Europe Sales Advisory Board:

“Hospitality sales is evolving rapidly, and collaboration and knowledge-sharing across markets have never been more important. I’m honoured to take on this role and look forward to working alongside such an accomplished group of sales leaders from across Europe. HSMAI Europe continues to be an important platform for professional development and industry dialogue, and I’m excited to contribute to its future initiatives and impact.”

HSMAI Europe would also like to extend its sincere gratitude to former Chair Kostas Ioannidis, Sales Director | Global Sales – Europe at IHG Hotels & Resorts, for his outstanding leadership and valuable contribution to the advisory board over the past years.

Ingunn Hofseth, President & CEO, HSMAI Region Europe:

“Annie is a highly respected commercial leader with deep industry knowledge, strong international experience, and a genuine passion for collaboration and people development. We are thrilled to welcome her as Chair of the HSMAI Europe Sales Advisory Board. At the same time, I would also like to sincerely thank Kostas Ioannidis for his dedication, leadership, and commitment, which have helped shape the advisory board.”

The HSMAI Europe Sales Advisory Board consists of leading sales professionals from across the hospitality industry:

• Chair: Annie Kristi Korsmo, Director of Sales at Nordic Hotels & Resorts
• Jane Griffiths, Global Sales Director at Clermont Hotel Group
• Jostein Brustad, VP of Sales at Thon Hotels
• Kerstin Gibert, Regional Director of Sales Germany at Premier Inn Deutschland
• Lisa Schulz, Global Sales Director, EMEA at Wyndham Hotels & Resorts
• Shaun Cole, Head of Brand Corporate Sales at Village Hotels
• Vikki Smith, Key Account Management Team Lead at InterContinental Hotels Group
• Katie Ramsay, Senior Director Sales Operations EMEA at Marriott International

Together, the board will continue to focus on the evolving commercial landscape within hospitality and support knowledge-sharing, collaboration, and professional development across Europe.

For more information about HSMAI Europe, please visit us at www.hsmai.eu