BWH Hotels Launches Global Upscale & Luxury Sales Division

BWH Hotels has formally launched its Upscale & Luxury Worldwide Sales division, a dedicated global sales organization focused on driving commercial growth for the company’s upscale and luxury hotel properties. The division is designed to streamline engagement for corporate travel buyers and help hotel owners connect with business opportunities in key markets.

The new division includes nine sales leaders with regional expertise covering the United States—Northeast, Mid-Atlantic, Midwest, South, and West Coast—as well as Canada and Europe. These leaders will work with travel industry relations and agency engagement teams to build corporate agreements across sectors such as consulting, finance, entertainment, fashion, pharmaceutical, healthcare, and architectural engineering. The division aims to simplify the process for corporate buyers to discover, book, and incorporate upscale and luxury properties into global corporate travel programs.

Featured upscale and luxury properties within the BWH Hotels portfolio include:

• Aiden Kansas City Downtown (Kansas City, Mo,) – A new boutique hotel blending vibrant historical features with modern amenities, including a high-end fitness facility, business center and onsite restaurant.
• Aiden Surawong Bangkok (Bangkok, Thailand) – A colorful urban retreat capturing the creative spirit, night markets and historic charm of the local neighborhood.
• Caribe Royale Orlando, WorldHotels Elite (Orlando, Fla.) – A sprawling all-suite resort featuring premium dining, a massive pool waterfall and flexible corporate meeting spaces.
• Eden Roc Miami Beach, WorldHotels Elite (Miami Beach, Fla.) – An iconic oceanfront resort blending timeless mid-century architecture with vibrant luxury and world-class dining.
• Eden Resort & Suites, BW Premier Collection^® (Lancaster, Pa.) – An upscale destination offering expansive suites, award-winning dining and extensive lifestyle amenities.
• Hotel Gio, BW Signature Collection (Stockholm, Sweden) – A design-led hotel inspired by 1950s Italian style, offering a warm social hub for business and leisure travelers.
• Hotel Schweizerhof Zurich, WorldHotels Luxury (Zurich, Switzerland) – Located opposite the central station, providing legendary Swiss hospitality, elegant guestrooms and tailored corporate service.
• Makedonia Palace, WorldHotels Luxury (Thessaloniki, Greece) – A legendary waterfront landmark boasting panoramic sea views, contemporary premium design, and extensive convention facilities.
• Orakai Songdo Park Hotel, BW Premier Collection (Incheon, South Korea) – Overlooking Songdo Central Park, offering modern upscale accommodations and exceptional convenience for international business executives.
• The Loren Hotel Austin, WorldHotels Luxury (Austin, Texas) – A sophisticated lakeside oasis combining modern design, rooftop dining and unmatched views of the city skyline.
• The Whitehall Hotel, BW Premier Collection (Chicago, Ill.) – A historic Gold Coast gem pairing classic European elegance with contemporary luxury steps from the Magnificent Mile.

The Upscale & Luxury Worldwide Sales division is structured to support corporate travel buyers and hotel owners in the upscale and luxury segments, with the goal of capturing growing demand in the global business travel market and expanding WorldHotels’ presence in these segments.