Aura’s Aspen digital frame is a great gift, especially now that it’s $30 off

Aura’s Aspen digital photo frame is a great Valentine’s Day gift if you want something that’s slick and sentimental, and right now it’s on sale for $199 ($30 off) at Amazon, Best Buy, and Aura’s online storefront. That’s the lowest we’ve seen the frame sell for since the holidays.

With its paper-textured, antiglare matte display and adjustable metal stand, the 12-inch Aspen looks remarkably similar to a classic picture frame. It lets you upload and share photos from anywhere. It also has features that help photos feel more personal, like a sharp 1600 x 1200 HD LCD panel that makes images appear lifelike and can display Live Photos, as well as short 30-second video clips. You can even add text captions.

There are other reasons we like Aspen, too. The frame adapts to a room’s lighting, and its 4:3 aspect ratio matches most smartphone cameras, so photos fill the screen naturally without awkward formatting. Plus, unlike many rivals, Aura doesn’t charge a subscription fee for cloud storage, so you don’t have to worry about giving a gift that comes with extra costs.