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Image Credit Beachcomber Resorts & Hotels
THE CHALLENGE
Beachcomber sought to strengthen its digital presence and improve the performance of its direct channels in an increasingly competitive online marketplace. To achieve this, the hotel group identified key objectives:
- Increase online visibility: Enhance the brand’s presence across metasearch platforms to stand alongside competitors and reach a broader audience of high-intent travelers.
- Improve targeting precision: Leverage advanced targeting capabilities to connect with users actively searching for stays in Mauritius within specific dates and locations.
- Optimize marketing efficiency: Utilize and mix Cost Per Click (CPC) and Cost Per Acquisition (CPA) bidding models to maximize return on ad spend and ensure smarter allocation of marketing budgets.
- Drive more direct bookings: Strengthen the direct channel by using metasearch as a high-intent acquisition tool, reducing reliance on OTAs and retaining more revenue per booking.
THE SOLUTION
Cendyn implemented a multi-channel metasearch strategy designed to expand visibility, improve targeting, and maximize marketing efficiency.
The approach centered on activating and optimizing a mix of metasearch channels with Google Hotel Ads, Google Free Booking Links, Tripadvisor, and Trivago campaigns. This ensured that Beachcomber properties appeared consistently across key metasearch, where high-intent travelers search and compare hotel options.
Google Hotel Ads campaigns were structured to secure strong placement and engage travelers actively researching stays in Mauritius. By combining CPC and CPA bidding models, the campaigns were optimized to balance reach, efficiency, and budget control. Cendyn also implemented Free Booking Links to complement paid activity, allowing the brand to capitalize on cost-effective traffic and reinforce visibility on Google.
Beyond Google, campaigns on Tripadvisor and Trivago helped Beachcomber stay competitive during key decision-making moments. Continuous monitoring and optimization ensured that the metasearch mix worked together effectively to strengthen direct booking pathways and reduce reliance on OTAs.
Overall, this unified metasearch strategy enabled Beachcomber to appear prominently across major travel comparison platforms, reach the right travelers at the right time, and drive more value through its direct channel.
Partnering with Cendyn has elevated our metasearch performance, driving real bottom-line results. Their multi-channel strategy boosted our visibility across key platforms and helped us reach high-intent travelers at the right moment. We strengthened our direct channel, improved marketing efficiency, and saw remarkable year-over-year gains in revenue and ROAS.
THE RESULTS
The metasearch strategy delivered strong performance across all major channels, significantly strengthening Beachcomber’s visibility and direct revenue contribution from January to October 2025.
On Google Hotel Ads, the campaigns achieved an impressive 98% global impression share and a 66x ROAS, highlighting both strong reach and efficient budget utilization. Google Free Booking Links proved to be a powerful revenue driver.
When combined, paid and free listings worked seamlessly together to broaden reach and reinforce Beachcomber’s presence at key decision points.
On Tripadvisor, the brand maintained a strong impression share and delivered a 10x ROAS. Trivago also performed well, achieving a 93% impression share and a solid 11x ROAS.
Year over year, the combined metasearch strategy delivered meaningful growth:
- Cost decreased by 30%
- Revenue increased by 128%
- ROAS improved by 232%
In 2025, most revenue was driven by high-performing channels:
- 56% from Google Hotel Ads
- 29% from Google Free Booking Links
- 7% from Tripadvisor
Overall, the results demonstrate that a diversified, optimized metasearch mix not only expanded Beachcomber’s visibility across key platforms but also generated significant gains in revenue efficiency and direct booking performance.
Beachcomber Resorts & Hotels is Mauritius’s longest-established luxury hotel group, known for authentic hospitality and experiences shaped by the island’s natural beauty. Since 1952, the group has curated memorable escapes across eight distinctive resorts—from the tranquil Dinarobin Beachcomber, the family-friendly Paradis Beachcomber, to the adventure-focused Shandrani Beachcomber Resort & Spa. With a strong commitment to environmental responsibility and decades of expertise, Beachcomber offers tailored stays for couples, families, and travelers seeking an elevated, genuinely Mauritian holiday.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit cendyn.com.
