The International Air Transport Association (IATA) has unveiled findings from its 2025 Global Passenger Survey, indicating a significant shift towards mobile and digital ID technologies in air travel.
Mobile Reliance in Air Travel
The 2025 Global Passenger Survey by IATA highlights an increasing dependency on mobile technology among air travelers. The survey, which gathered insights from over 10,000 respondents worldwide, shows a clear trend: passengers are increasingly using their smartphones to manage every aspect of their journey, from booking to baggage claim. This shift is not only about convenience but also reflects a broader digital transformation in consumer behaviors.
Travelers are progressively favoring mobile apps for booking flights, with a notable decline in the use of traditional airline websites. The data reveals that 54% of passengers prefer dealing directly with airlines via mobile apps, a significant increase from previous years. This trend is particularly strong among younger travelers, suggesting a future where mobile-first is the norm.
Biometric Technology Adoption
Another key finding from the survey is the accelerated adoption of biometric technology. Biometrics are being increasingly used at airports worldwide, enhancing security and streamlining passenger processing. Approximately 50% of survey respondents have used biometric identification at some point in their travel, marking a steady increase from previous years.
The satisfaction rate among those who have used biometrics is high, with 85% expressing positive feedback. The technology not only speeds up the verification process but also adds a layer of security, making it a favorable option for both passengers and authorities. However, privacy concerns remain a significant barrier, with a substantial portion of travelers hesitant to share biometric data unless data privacy is guaranteed.
Regional Variations in Technology Adoption
The survey also sheds light on regional differences in the adoption of travel technologies. For instance, passengers in Asia-Pacific are leading in the use of digital wallets and mobile apps, while those in Europe show a preference for traditional booking methods and are more cautious about sharing personal data. North American travelers prioritize convenience and are more likely to choose flights based on total journey time and fewer layovers.
In contrast, travelers from Latin America and the Caribbean show a strong preference for personal interactions when booking flights. However, they are open to adopting biometric technologies if they enhance convenience.
Future Outlook
Looking ahead, IATA emphasizes the importance of cybersecurity in the ongoing digital transformation of the travel industry. As airlines and airports adopt more digital solutions, ensuring the security of passenger data becomes paramount. The association calls for continued investment in cybersecurity measures to build trust among travelers and support the broader adoption of these technologies.
View the detailed regional trends (pdf)
Access the complete 2025 Global Passenger Survey.
