Blade Runner XR experience comes to North America in 2027

Behaviour Interactive is swapping scares for vaporware in 2027, partnering with extended reality (XR) company PHI Studio to announce a new and immersive Blade Runner experience.

Behaviour and PHI Studios, both based in Quebec, have secured rights to the Blade Runner IP from Alcon Entertainment, the IP’s holder. Alcon will be a key partner, and the three companies will build a “multisensory experience” that will provide visitors with striking visuals and a narratively rich story.

The collaboration will combine the creative and technical strengths of Behavior with PHI Studio’s expertise in using XR technology to blend physical and virtual worlds. XR encompasses a spectrum of digital technologies, including augmented reality (AR), mixed reality (MR), and virtual reality (VR), to create immersive experiences and extend human perception by engaging multiple senses.

For Behaviour, best known for its asymmetrical multiplayer horror game Dead by Daylight, the collaboration is a big step away from its place in the world of video games.

“Blade Runner is a work that has shaped the collective imagination,” Behaviour said in a news release. “We are honored to collaborate with Alcon Entertainment and PHI Studio to deliver an experience that pushes the boundaries of immersion. This project also marks a new chapter in Behaviour’s positioning beyond video games.”

Blade Runner is known for its beautiful aesthetic and world-building, as well as its strong, philosophical storytelling that has enraptured fans since 1982. Behaviour has proven adept at tackling diverse storytelling methods in its previous video games, and PHI Studio is well-regarded for pushing boundaries with its technology. Let’s hope it’s a match made in heaven, otherwise all those cool moments will be lost in time… like tears in rain.

While a specific release date for the experience has yet to be announced, the project is set to debut in several North American cities starting in 2027. In other Blade Runner news, Blade Runner 2099, an original series for Amazon Prime, is also set to premiere in 2027.