HSMAI Europe – Help Shape the Future of Hospitality in Europe

HSMAI Europe is expanding its network of Advisory Boards and is inviting senior leaders from member companies to apply for positions on our new and expanding advisory boards.

As our industry continues to evolve, strong leadership, diverse perspectives, and local market insight are more important than ever. Our Advisory Boards bring together experienced professionals from across Europe to help guide industry conversations, identify emerging trends, support knowledge-sharing, and contribute to the development of HSMAI Europe initiatives.

We are currently seeking new Advisory Board members for:

National Advisory Boards

New Boards

• France Advisory Board
• Spain Advisory Board
• Italy Advisory Board

Expanding Boards

• UK Advisory Board
• DACH Advisory Board
• Netherlands Advisory Board
• Norway Advisory Board
• Sweden Advisory Board
• Greece Advisory Board
• Portugal Advisory Board

Discipline Advisory Boards & Task Forces

Expanding Boards

• Marketing & Branding Advisory Board
• Revenue Optimization Advisory Board
• People & Culture Advisory Board

New Taskforce

• Distribution Roundtable Taskforce

Established Advisory Boards

The following advisory boards are already fully established and are currently not recruiting additional members at this stage.

• Sales Advisory Board
• AI Advisory Board

This is an opportunity to:

• Influence the future direction of hospitality in Europe
• Collaborate with senior industry leaders
• Share expertise and market insight
• Contribute to meaningful industry initiatives
• Strengthen professional networks across Europe

Please note that Advisory Board membership requires a two-year commitment and is open to representatives from HSMAI Europe member companies.

If you would like to learn more or request an application form, please contact us at [email protected].

We look forward to welcoming new voices and perspectives to the HSMAI Europe community.