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Coachella Valley Music and Arts Festival – Image Credit Unsplash
AEG and Marriott Bonvoy have renewed their global partnership, with Marriott Bonvoy continuing as the exclusive hotel partner for AEG’s venues and music festivals worldwide.
AEG and Marriott Bonvoy have announced the renewal of their global partnership, which began in 2013. The agreement extends Marriott Bonvoy’s status as the exclusive hotel and hotel-loyalty partner for several AEG venues and music festivals across three continents.
Under the renewed agreement, Marriott Bonvoy will remain the exclusive hotel partner for AEG’s flagship venues, including Crypto.com Arena in Los Angeles, Mercedes-Benz Arena in Shanghai, The O2 in London, and Uber Arena in Berlin. The partnership also extends to AEG Presents music festivals such as Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, All Points East, and Rock en Seine.
The collaboration aims to provide Marriott Bonvoy members with access to exclusive experiences at these venues and events. The partnership will also integrate AEG’s global ticketing arm, AXS, with Marriott Bonvoy’s digital platforms, allowing members to connect event attendance with travel planning.
The agreement continues to focus on enhancing the fan experience by offering Marriott Bonvoy members unique opportunities at sports and entertainment events. This includes maintaining a strong presence at key venues and festivals, as well as expanding digital assets related to these events.
