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Matthew E. Avril and Michael Flaskey – Image Credit Marriott Vacations Worldwide
Marriott Vacations Worldwide announced the appointment of Matthew E. Avril as Chief Executive Officer and Michael A. Flaskey as President and Chief Operating Officer, with Avril continuing as a Board member and Flaskey’s appointment effective immediately.
Marriott Vacations Worldwide has appointed Matthew E. Avril as Chief Executive Officer. Avril, who joined the company’s Board in March 2025 and has served as interim President and CEO since November 2025, will continue as a Board member.
Michael A. Flaskey has been named President and Chief Operating Officer, effective immediately. Flaskey will set the company’s commercial strategy and oversee all brand, commercial, and operating functions, including an experience-based model designed to enhance owners’ lifetime value and engage current and prospective new owners.
The company will report fourth quarter 2025 earnings after market close on February 25, 2026, with a conference call scheduled for February 26, 2026, at 8:00 a.m. ET to discuss results and provide a broader business update.
Marriott Vacations Worldwide has implemented a new compensation plan for the CEO and President and COO roles, with details filed in an 8K. The plan directly links executive rewards to long-term share price appreciation and EBITDA growth, with two-thirds of long-term equity awards contingent on delivering $950 million in Adjusted EBITDA and achieving a $145 stock price over a three-year period.
Avril has over 30 years of executive leadership experience in the hospitality and vacation ownership industry. He has been a self-employed consultant since March 2017 and previously served as Chief Executive Officer of Diamond Resorts International, Inc. from November 2016 to March 2017. Avril was Chief Executive Officer-elect for Vistana Signature Experiences, Inc. from February 2015 to May 2016, following his retirement as President, Hotel Group, for Starwood Hotels & Resorts Worldwide, Inc. from September 2008 to December 2012, where he was responsible for hotel operations worldwide for Starwood’s nine hotel brands, consisting of 960 properties in approximately 97 countries. He has also held senior leadership roles at Vistana and Starwood Vacation Ownership, and previously served as a director and Chairman of the Board of Directors of Franchise Group, Inc. from 2019 to 2023, and of Babcock & Wilcox Enterprises, Inc. from 2018 to 2022. Avril is a certified public accountant (inactive) and has served as chair and member of various boards and committees of public companies.
Flaskey most recently served as Chief Executive Officer and a member of the Board of Directors of Hornblower Group from August 2024 to December 2025. He spent more than a decade at Diamond Resorts International, including serving as Chief Executive Officer from 2017 to 2021. Earlier in his career, Flaskey held senior executive leadership roles with Starwood Vacation Ownership and Fairfield Resorts (now Travel + Leisure). Flaskey currently serves on the board of Invited Clubs and previously served on the board of Holiday Inn Club Vacations.
