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Microtel By Wyndham to Open in Florence, Oregon – Mereté Hotel Management to Manage – Image Credit Mereté Hotel Management
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Microtel by Wyndham Guestroom – Image Credit Mereté Hotel Management
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Dec. 9th groundbreaking event – Liz Dahlager, third from the left – Image Credit Mereté Hotel Management
Braun Hospitality LLC has chosen Mereté Hotel Management to manage a new 86-room hotel in Florence, Oregon. The Microtel by Wyndham Florence, Oregon, broke ground on December 9th, 2025, and is expected to open in Spring 2027. The hotel will offer leisure, conference, and business travelers a new and modern way to stay in the heart of the central Oregon coast.
“Florence is a popular destination for in and out-of-state visitors; this new hotel will offer a modern home base for those travelers looking to explore the central coast. In addition, the new hotel will support the Florence Event Center by offering overnight accommodations for multiday events and conferences,” shared Liz Dahlager, COO, Mereté Hotel Management.
The hotel will include the Microtel by Wyndham brand’s new sleek look with a streamlined guest experience and a stylish feel. Hotel amenities will include an on-site bar, complimentary breakfast, and ergonomic workstations.
Conveniently located near the Florence Events Center and historic downtown, the new hotel will become a destination for those visiting the area. Florence is located an hour west of Eugene and an hour south of Newport. Florence is known for its world-famous dunes, accessibility verified by Wheel the World, and is home to Heceta Head Lighthouse.
About Wyndam Hotels
Wyndham Hotels & Resorts is the world’s largest hotel franchisor, with approximately 8,300 hotels across 100 countries under 25 brands, including economy and upscale options for everyday travelers. The company focuses on providing comfortable accommodations and an industry-leading loyalty program, Wyndham Rewards, to make travel accessible and rewarding for a wide range of guests.
About Mereté Hotel Management
Mereté Hotel Management is an award-winning hotel management company based in Springfield, Oregon with a current management portfolio of 21 hotels and growing. Recognized as a top third-party manager by Hotel Management Magazine, Mereté Hotel Management partners with property owners to enhance brand value and deliver exceptional guest experiences. For additional information about Mereté Hotel Management services, please visit www.meretehotels.com or email us at [email protected].
