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How Hotel Website Forms Turn Visitors into Direct Booking Leads

In Brief: Paige Lopez discusses the role of website forms in the hotel industry, highlighting how they can be used effectively to convert site visitors into potential direct-booking customers. How hotel website forms turn visitors into direct booking leads – Image Credit Lighthouse    The properties treating their website as a lead engine, not just a booking engine, are the ones building the pipeline that converts next month, not just today.On average, 98% of hotel website visitors leave without booking. Most of them aren’t lost causes. They’re travelers still comparing dates, checking a compset, or waiting for approval from whoever they’re…

Digital World

Travel & Tourism

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