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In Brief: New research from Hanyang University indicates that linking hotel pricing to guests’ resource consumption increases tourists’ intentions to adopt environmentally friendly behaviors. A study led by Professor Hakseung Shin and colleagues at Hanyang University found that tourists were more likely to report intentions to conserve energy and water when accommodation prices were tied to their resource use. The research showed that carbon-based pricing, where guests pay according to their consumption of resources such as electricity, water, heating, cooling, or linen services, increased intentions to engage in conservation behaviors. The study was made available online on May 22, 2026,…
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