Featured Stories

View More
Study Finds AI’s Real Threat to OTAs Lies in Profit Margins, Not Customer Loss

In Brief: Recent studies indicate that while artificial intelligence is widely used by travelers for trip planning, its current impact on online travel agencies (OTAs) is more likely to be a squeeze on profit margins rather than a threat of disintermediation, with most AI tools lacking advanced personalization and booking capabilities. Study Finds AI’s Real Threat to OTAs Lies in Profit Margins, Not Customer Loss – Image Credit Unsplash+    Consumer Adoption of AI in TravelRecent research from BTIG, an investment bank, highlights the growing use of artificial intelligence by U.S. leisure travelers for trip inspiration, planning, and booking. The June…

Digital World

Travel & Tourism

More Top Stories