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Google’s Latest Search Changes Could Reshape the Direct Booking Battle

In Brief: Google has introduced new search changes that alter how hotel listings and booking options appear in search results, potentially impacting hotels’ ability to drive direct bookings and shifting the dynamics between hotel operators and online travel agencies. Google’s Latest Search Changes Could Reshape the Direct Booking Battle – Image Credit Pexels    The battle for direct hotel bookings has a new front.Google just rolled out significant changes to its search results in Europe as it works to comply with the European Union’s Digital Markets Act (DMA). The new experience gives greater prominence to vertical search services and comparison platforms…

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