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In Brief: Black Friday 2025 data revealed a significant increase in direct booking demand for hotels, underscoring the need for operators and marketers to refine their strategies ahead of the 2026 promotional period. What Black Friday 2025 told us about direct demand, and how to prepare for 2026 – Image Credit Unsplash+ Hotels running dedicated Black Friday campaigns on their websites grew direct revenue by 60.5%Black Friday 2026 falls on November 27, which means the demand curve that decides how your direct channel finishes the year is already forming. This also means that the decisions that shape it get made…
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