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CHALLENGES As Jiva Hill Resort worked to modernize its digital guest experience, closing the gap between their website’s mobile and desktop performance became a key priority. Mobile bookings needed to catch up to desktop, and a smoother, more secure mobile payment experience was essential to removing friction at the point of conversion. At the same time, Jiva Hill Resort wanted to reduce reliance on traditional paid search while still protecting brand visibility and conversion on search – shifting toward a broader, multi-channel acquisition strategy rather than a single-channel approach. They also needed to build more consistent demand generation across the…
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