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HVS U.S. Market Pulse: September 2026

In Brief: The HVS forecast is anticipating a strong fall meeting and convention season, following very solid summer performance. ADR is the star of the show this year, with a robust stock market and a propensity for booking more luxury and upper-upscale stays lifting the overall average well beyond initial expectations. Other factors currently impacting our industry include youth sports and staffing challenges. By Rod Clough We’ve seen ups and downs in recent weeks with RevPAR changes as we deal with a Labor Day shift in year-over-year comparisons and move out of the busy summer season and into the fall…

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