SalesAndCatering.com and Siv Partner to Help Hotels Respond Faster, Win More Group Business, and Improve Lead Conversion

New integration connects lead response automation with hotel sales and proposal workflows, helping sales teams engage planners before competitors

SalesAndCatering.com, a leading provider of hotel sales and catering technology, and Siv, an innovative lead response platform built specifically for hospitality sales teams, have announced a strategic partnership and integration designed to help hotels respond to group and meeting inquiries faster, engage prospects sooner, and accelerate the path from inquiry to proposal.

The integration combines Siv’s intelligent lead response capabilities with SalesAndCatering.com’s STS Cloud and ProposalPath solutions, creating a seamless workflow from initial inquiry through proposal generation and sales management.

For hotel sales teams, speed matters. Meeting planners often submit inquiries to multiple properties simultaneously, creating a race to establish meaningful engagement. Yet many hotels continue to struggle with delayed response times due to manual processes, staffing limitations, and disconnected technology systems.

The new integration addresses this challenge by automatically routing inbound leads to the right sales manager, initiating personalized responses, and passing qualified opportunities directly into SalesAndCatering.com’s sales ecosystem, allowing hotel teams to focus on building relationships and closing business rather than managing administrative tasks.

“Hotels are over-paying for group leads, with conversion stuck under 20%. The fix isn’t a chatbot or sharper email. It’s responding fast enough to step into a real conversation and build rapport before the inquiry goes cold. Our partnership with SalesAndCatering.com makes that predictable at scale, so sellers spend their time on relationships, prospecting, and closing instead of their inbox,” said Mike Medsker, Founder and CEO of Siv. “Our partnership with SalesAndCatering.com helps bridge that gap by ensuring inquiries are engaged immediately and seamlessly transitioned into the hotel’s sales workflow. The result is more conversations, stronger planner engagement, and more opportunities to win business.”

The integration has already been adopted by several mutual customers, including properties within Charlestowne Hotels and Mountain Lodge Telluride, where hotel teams are leveraging both platforms to create a more responsive and efficient sales process.

“Hotel sales teams shouldn’t have to choose between delivering exceptional service and managing an overwhelming volume of administrative work,” said Mike Pavicich, Global Sales Vice President at SalesAndCatering.com. “By combining Siv’s lead response capabilities with STS Cloud and ProposalPath, we’re helping hotels engage prospects faster, streamline workflows, and ultimately increase their ability to compete for valuable group business.”

The partnership reflects a broader industry shift toward technology that helps hotel sales teams build stronger relationships with their customers at scale. Both companies emphasize that automation should enhance human interaction, allowing sales professionals to spend more time building relationships and less time managing repetitive tasks.

As hotels continue to navigate staffing challenges and increasing planner expectations, the combined solution offers a practical approach to improving responsiveness, operational efficiency, and revenue performance while removing the complexity and administrative burden of legacy sales workflows.

To support the launch, SalesAndCatering.com and Siv will host a joint educational webinar in the coming weeks, showcasing real-world customer examples and demonstrating how hotels are reducing response times and improving sales engagement through the integrated solution.

For more information, visit SalesAndCatering.com or Siv.

About SalesAndCatering.com

SalesAndCatering.com is a leading provider of group sales and event management solutions for hotels, resorts, venues, and hospitality management companies. Its integrated suite of solutions, including STS Cloud and ProposalPath®, helps hospitality organizations manage the entire group business lifecycle, from first inquiry and proposal through booking, event planning, and performance reporting. By bringing sales, events, and revenue insights together in one connected system, SalesAndCatering.com helps teams respond faster, operate more efficiently, and win more group business. Serving branded and independent hospitality organizations worldwide, SalesAndCatering.com supports properties ranging from single hotels to large multi-property portfolios. Backed by experienced hospitality professionals and a commitment to long-term customer success, the company delivers the technology, expertise, and support hospitality teams need to drive revenue, improve productivity, and create exceptional event experiences.

For more information, visit salesandcatering.com.

About Siv

Siv helps hotels engage meeting planners faster through intelligent lead response automation. By connecting inbound lead channels with hotel sales systems, Siv enables properties to route leads to the right seller instantly, respond quickly, initiate meaningful conversations, and improve conversion opportunities while empowering sales teams to focus on what they do best: building relationships and closing business. Learn more at.sivconverts.com.