Sonos’ Super Bowl sale knocks hundreds off its audio gear

Sonos isn’t exactly synonymous with the Super Bowl, although the brand discounts its gear every year around this time like clockwork. It’s knocking 20 percent off many of its marquee products, including soundbars and standalone speakers — all of which can be paired together to improve sound quality and to put audio in more places at home.

Through February 16th, the company is keeping its prices in place on the Era 100 and the larger Era 300 speakers, the Beam and Arc Ultra soundbars, as well as its selection of wireless subwoofers. To put the prices in context, some of these discounts match — or beat — the current costs of Sonos’ certified refurbished gear.

The Era 100 very well may be the best, most feature-packed smart speaker around in its price range. In our 2023 review, we praised its stereo sound playback and improved bass response over its predecessor, the Sonos One. Notably, it supports Bluetooth playback (in addition to Wi-Fi connectivity) as well as line-in audio via USB-C, in case you’d rather plug in a wired audio source. While this model typically sells for $219, it’s currently available for $179 through Sonos, as well as Amazon and Best Buy.

The Era 300 is Sonos’ modern spin on the Sonos Five, offering bigger sound than the Era 100. Its specialty is spatial audio, which sounds incredible when you find a song that’s been mixed just right (the thing is, not all Dolby Atmos tunes are mixed equally). Like the Era 100, this model offers Bluetooth and Wi-Fi wireless connections, as well as line-in via USB-C. Our review notes, however, that stereo playback is an area where the Era 300 actually falters compared to its predecessor. But given its improvements overall (and since the Five that launched in 2020 is no longer on sale), the 300 is a great speaker to consider if you really want to feel immersed in your music. It’s $379 during the sale period at Sonos and Best Buy, down from $479.

Jumping to soundbars, the second-gen Beam is down to $369 from its original $499 price. While it’s definitely not the most feature-packed soundbar that you can get at around this price, its ability to tie-in with other Sonos products, plus its improved soundstage over the first-gen model might make it worth considering for you. The inclusion of Dolby Atmos is its marquee feature, although we noted in our review that it’s a virtualized effect since it lacks upward firing speakers that truly enable the vertical sound effects to shine. Note that it’s lacking in physical connectivity compared to most other models, with just a power plug, an HDMI eARC port, and an ethernet jack. In the event that you wish to connect the Beam to your TV or receiver via optical audio, you’ll need to purchase this $25 HDMI-to-optical adapter.

The Arc Ultra is a much better soundbar than the Beam, and carriers a larger $899 price (down from $1,099). Our reviewer noted that the bass improvements in this model are such that it can stand on its own without the purchase of a wireless subwoofer. It also boasts more immersive sound quality, plus Bluetooth connectivity, which was missing in the original Arc. The Arc Ultra’s sound can be further enhanced by connecting other Sonos speakers to the mix, although its older Play:1 and Play:3 speakers are ineligible to join the speaker family for surround sound.

If you’re considering either the Bean or the Arc Ultra (or if you already own one of its soundbars), their performance will benefit greatly with the addition of a Sonos subwoofer, of which the company makes two models. The Sub 4 is its high-end option, which is $759 during the sale period (down from $899). Anything this close to $1,000 is extremely expensive for a subwoofer, especially considering that most companies include one with their surround sound systems. The Sub 4 is able to lay horizontally or sit vertically — however suits your room best.

For almost half the cost of the Sub 4, you can get the Sub Mini. It’s $399, down from $499. You may be thinking that even this one is still pretty costly, and I agree. Although, it’s a product that Sonos loyalists were begging for, as before it there was no other choice than to spring for its more expensive subwoofer. In our review, we deemed it unworthy for filling large rooms with bass, but totally sufficient in most other ways. Something cool about its design is the force-canceling effect that reduces floor vibrations, which could be great if you’re worried about disturbing neighbors or other people in the house.