The Luxury Collection Launches New Campaign Featuring Justin Theroux

The Luxury Collection has launched a new global campaign starring actor and filmmaker Justin Theroux. The campaign, titled “I am The Luxury Collection,” was created in collaboration with Stept Studios and aims to highlight the diverse experiences offered by the brand’s portfolio of over 130 hotels and resorts across 40 countries.

The campaign features a series of films with Theroux portraying “The Curator,” a character who explores various destinations within The Luxury Collection’s portfolio. The films showcase locations such as The Palace, a Luxury Collection Hotel in Madrid, Solaz, a Luxury Collection Resort in Los Cabos, and Perry Lane, a Luxury Collection Hotel in Savannah. Each location is presented as a unique expression of cultural discovery and local authenticity.

The central piece of the campaign is a film titled “Beautiful Contradiction,” which depicts a journey through different environments, including architectural sites, natural landscapes, and urban settings. The campaign is designed to emphasize the individuality and distinctiveness of each property within The Luxury Collection.

The campaign is launching globally and will be available on platforms such as HBO Max. Additional content, including behind-the-scenes footage, will be shared on the brand’s social media and digital channels.

The Luxury Collection is part of Marriott International’s portfolio and participates in the Marriott Bonvoy travel program.