Ulta Just Released a New Makeup Product Shoppers Say Is a 'Game Changer for Mature Skin'

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If you have mature skin, finding powders that don’t look chalky or settle into fine lines can definitely be a bit of a challenge. Ideally, you’d find a light formula that combines shine control with hydration to deliver long-lasting and beautiful results. Well, Ilia just dropped a brand-new finishing powder that does just that. Even better, you can pick it up right at Ulta!

Ilia’s new Soft Focus Finishing Powder is the perfect addition to your makeup bag this summer. Offering 12 hours of shine control and hydration, this talc-free finishing powder gives a blurred, diffused finish that looks absolutely stunning.

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Ilia Soft Focus Finishing Powder with 12-Hour Shine Control, $44 at Ulta

This finishing powder comes in three translucent shades including light, medium and dark. To apply, take your powder brush or the included sponge in the compact and dip it into the powder. Tap off any excess and then gently press the powder into your skin. You can opt to apply it all over your face or just in the areas that tend to get the most oily, such as your T-zone. And that’s it! This is also great for on-the-go touchups.

Related: Ulta’s Radiant New Makeup Product Delivers a Beautiful Bronzed Glow in Seconds

Ulta customers are loving this finishing powder so far, giving it an average rating of five stars on Ulta.com, with 100 percent of shoppers saying they would recommend it to others.

“A game changer for mature skin,” said one fan in a five-star review on Ulta.com. “ILIA Beauty Soft Focus Finishing Powder is one of those rare products that actually delivers on blur without flattening the skin. It gives that soft-focus, airbrushed finish while still letting skin look like skin, never dry, never chalky. The 12-hour shine control is real, but what surprised me most is how comfortable it stays throughout the day. No tightness, no creasing, just a refined, smoothed effect that still feels hydrated. On mature skin, especially under the eyes, this is a total game changer. It blurs fine lines instead of settling into them, and instantly makes everything look more rested and polished without heaviness. A beautiful, thoughtful formula that feels like skincare and makeup had a very well-executed moment together.”

You can find this new finishing powder from Ilia on Ulta.com or in select Ulta stores. It retails for $44.

Related: Get Instant Glass Skin With This Hydrating New Product at Ulta