Festivals and Conferences Drive Strong July for Canada Hotels :: Hospitality Trends

According to CoStar data, Canada’s hotel industry recorded gains in July 2026, with festivals, conferences and cultural events supporting performance across several markets.

National hotel occupancy increased 1.6% from July 2025 to 78.9%. Average daily rate rose 7.2% to CAD267.44, while revenue per available room increased 9.0% to CAD211.01.

Quebec posted the strongest provincial gains in occupancy and RevPAR. Occupancy rose 7.8% to 81.7%, while RevPAR increased 17.1% to CAD213.11. Events included FEQ and Startupfest.

Nova Scotia recorded the largest increase in average daily rate, up 12.1% to CAD272.46. Events included the Royal Nova Scotia International Tattoo, Halifax Jazz Festival and Pictou Lobster Carnival.

In New Brunswick, ADR increased 11.2% to CAD200.55 and RevPAR rose 13.0% to CAD167.88. The Shediac Lobster Festival was among the events held during the month.

Montreal led Canada’s major hotel markets in growth across all three key metrics. Occupancy rose 11.8% to 84.5%, ADR increased 10.7% to CAD268.71, and RevPAR climbed 23.7% to CAD227.11.

The city hosted the Montreal International Jazz Festival, Nuits d’Afrique, the International Fireworks Competition and the Osheaga Music Festival.