The property wanted to leverage the expertise of a hospitality-specialized agency to benefit from strategic guidance and tailored solutions aligned with its needs.
The goal was to maximize visibility and quickly generate a high volume of direct bookings. Additionally, this beachfront French hotel aimed to launch a high-quality website that combined refined design with top performance to deliver the best possible user experience.
The hotel was drawn to Cendyn’s 360° expertise in digital distribution. The Cendyn team provided guidance on selecting the PMS and booking engine, offering personalized and transparent support that was especially valued. In addition, Cendyn’s client portfolio, including groups like Fontenille, reinforced the hotel’s confidence in the partnership.
THE SOLUTION
First, a comprehensive audit was conducted to understand the hotel’s specific needs, followed by the creation of a detailed project brief. The website was then designed and launched with a strong focus on delivering an interface that was both visually appealing and high-performing, meeting user expectations while ensuring a seamless experience.
Following the website redesign, Cendyn launched metasearch campaigns through its Digital Marketing Platform (DMP) to convert high-intent travelers into direct bookings and increase the property’s visibility.
Ongoing support, including monthly calls, helped plan key stages of the season. This proactive approach enabled the Cap Ferret hotel to prepare for peak season during the low season, particularly by optimizing pricing strategies and adjusting distribution tactics. Cendyn empowered the hotel to stay ahead, ensuring optimal management of both visibility and direct bookings.
THE RESULTS
With Cendyn’s support, the property achieved outstanding results. Return on investment (ROI) reached 33%, and the website conversion rate increased by 80% in less than a year, confirming the effectiveness of the implemented solutions.
Year over year, the property recorded a 51% increase in direct revenue, with cost of sale representing just 3.10% of total revenue. These results exceeded expectations while maintaining a strategic partnership with OTAs to preserve visibility. This balanced approach maximizes direct bookings while still benefiting from OTA reach.
About the Hotel
An iconic beachfront hotel in Cap Ferret, France, with an elegant yet laid-back style typical of the bay area. The 3-star hotel with 14 rooms and suites combines the warmth and relaxed feel of a vacation home with the comfort and service of a chic property. Guests can enjoy bikes, surfing, and yoga to enhance the sense of escape.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
To find out more, visit cendyn.com.
