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In Brief: Kristen Millar has been appointed as the new Chief Brand Officer for NoMad Hotels, a role in which she will oversee brand strategy and development for the Hilton-owned boutique hotel chain.
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Kristen Millar – Image Credit Hilton
NoMad Hotels has promoted Kristen Millar to Chief Brand Officer as the group prepares for international expansion, including new locations in Singapore and Detroit.
NoMad Hotels has promoted Kristen Millar to Chief Brand Officer as the group prepares to open its first project in Asia, NoMad Hilton Singapore, later this year, and a new location in Detroit, in the Michigan Central building, in early 2027.
In her new role, Millar will oversee global brand and design strategy, including creative direction and brand expression across international locations. Her responsibilities include overseeing interior design, digital platforms, and art programming to ensure a cohesive brand presence.
Millar brings 16 years of hospitality industry experience, including leadership roles at New York restaurants such as Eleven Madison Park and as Global Brand Director at NoMad. She has contributed to the development of NoMad’s brand identity since its launch in New York in 2012.
NoMad Singapore and NoMad Detroit will join NoMad’s London property, which opened in 2021. NoMad is part of Hilton’s portfolio of luxury and lifestyle brands.
