Hyatt Plans More Than 30 New Select-Service Hotels in Southeast United States

Hyatt Hotels Corporation announced plans to expand its Essentials portfolio in the Southeastern United States with more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels representing approximately 4,000 rooms in its executed pipeline.

Hyatt Hotels Corporation has detailed a planned expansion of its Essentials portfolio in the Southeastern United States, with more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels in development, totaling approximately 4,000 rooms in its executed pipeline. The expansion includes both established brands and newer offerings in primary, secondary, and tertiary markets across the region.

Florida, Georgia, South Carolina, and Alabama are among the Southeastern states experiencing increased hotel demand due to population growth, infrastructure investment, and sustained corporate travel. The planned development aims to address this demand by introducing new properties in markets that have not previously had a Hyatt hotel.

The Hyatt Studios brand, positioned as an upper-midscale extended stay offering, is expanding in Florida, Georgia, Mississippi, South Carolina, and Alabama. Hotels in the Southeast pipeline include:

• Hyatt Studios Foley (AL)
• Hyatt Studios Orlando UCF – EV (FL)
• Hyatt Studios Jacksonville / St. Johns Town Center (FL)
• Hyatt Studios Tallahassee I-10 (FL)
• Hyatt Studios Pensacola I-10 (FL)
• Hyatt Studios Crestview (FL)
• Hyatt Studios Sarasota / Lakewood Ranch (FL)
• Hyatt Studios Venice (FL)
• Hyatt Studios Macon (GA)
• Hyatt Studios Winder (GA)
• Hyatt Studios Pooler (GA)
• Hyatt Studios Warner Robins (GA)
• Hyatt Studios Olive Branch (MS)
• Hyatt Studios Beaufort / Parris Island (SC)

Hyatt Select, an upper-midscale transient brand, is designed for the flexible conversion of existing hotels. Properties across the Southeast include:

• Hyatt Select Tuscaloosa Downtown (AL)
• Hyatt Select Port Wentworth / Savannah North (GA)
• Hyatt Select Valdosta (GA)
• Hyatt Select Hattiesburg – I-59 (MS)
• Hyatt Select Vicksburg (MS)
• Hyatt Select Oxford (MS)
• Hyatt Select Gonzales (LA)
• Hyatt Select West Monroe (LA)
• Hyatt Select Covington (LA)

Hyatt is also expanding its Hyatt Place and Hyatt House brands in the region. Hyatt Place pipeline properties in the Southeast include:

Hyatt Place

• Hyatt Place Huntsville / Stadium Commons (AL)
• Hyatt Place Weston / Sunrise (FL)
• Hyatt Place Asheville Downtown (NC)
• Hyatt Place Fayetteville Downtown (NC)

Hyatt House

• Hyatt House Huntsville Downtown (AL)
• Hyatt House Daytona Beach / LPGA (FL)
• Hyatt House Ft. Myers (FL)
• Hyatt House Destin (FL)
• Hyatt House Orlando Convention Center (FL)
• Hyatt House Doral (FL)
• Hyatt House Weston / Sunrise (FL)
• Hyatt House Atlanta / Duluth (GA)
• Hyatt House Lafayette – River Ranch (LA)

The Essentials portfolio is designed to provide owners with flexible operating structures and streamlined brand standards. Recent updates to the Hyatt Place prototype include reduced square footage to lower build costs, and Hyatt House has introduced refreshed guestroom and lobby designs.

More than 350 Hyatt Place and 120 Hyatt House properties are currently open across the United States. The Southeast expansion is part of a broader effort to increase Hyatt’s presence in both established and underpenetrated markets.