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Most Canadians Will Change Travel Habits to Reduce Overtourism

In Brief: New research indicates that the majority of Canadian travelers are willing to adjust their travel habits to combat overtourism, favoring local guides and lesser-known destinations over popular hotspots and AI-driven recommendations. Image Credit Intrepid Travel/Ryan Bolton    A recent survey by Intrepid Travel, conducted with 2,000 Canadian adults, reveals significant shifts in travel preferences among Canadians as the peak summer season approaches. The Meaningful Travel Index, created in partnership with Wakefield Research, highlights that 93% of Canadians are open to changing their travel habits to help reduce overtourism. Additionally, 84% believe it is important for their travel to have…

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Travel & Tourism

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