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Switzerland: Record Overnight Stays, Rising Prices, Mounting Challenges :: Hospitality Trends

  Switzerland: Record Overnight Stays, Rising Prices, Mounting Challenges What’s really behind Switzerland’s tourism boom — and what could disrupt it. 2025 was the most successful year on record for Swiss tourism, with overnight stays up 2.6 per cent to 43.93 million. But behind the headline figures lies an industry navigating geopolitical volatility, a domestic-international demand shift, structural challenges in hotel financing, and a widening gap between luxury and mid-market positioning. Andrea Jörger, Managing Partner of Horwath HTL Switzerland, shares his perspective on where the opportunities — and risks — lieA look at the numbers explains why.Switzerland’s tourism industry has…

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