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How Himkok, One of the World’s Best Bars, Cultural Exchanges Are Key

This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews.This is the second installment of our series Getting on the Map, presented by Apple Maps. Over the next three weeks, we’ll be sharing how some of the most creative bars and restaurants are marketing themselves to stand out in a crowded hospitality scene.Guest shifts—where visiting bartenders pop up at host bars to serve signature drinks or collaborate on a limited-edition menu—are ubiquitous if you live in a city with a popular nightlife scene. But in recent years, some…

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