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Domestic Tourism Fuels Beverage Demand Growth in U.S. Hotels, NIQ and AHLA Study Shows New research from NIQ and the American Hotel and Lodging Association shows that increased domestic travel in the United States is leading to higher demand for beverages in hotels, with soft drinks, coffee, and alcoholic beverages among the most popular choices for guests.Study Overview and MethodologyNielsenIQ (NIQ), in partnership with the American Hotel and Lodging Association (AHLA), released the Hotel Beverage Study 2026, which examines beverage consumption trends among U.S. hotel guests. The study is based on a survey of 5,000 visitors to various hotel…
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