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Why Hoteliers Need a New Playbook for Peak Travel Demand

In Brief: Brendan McCoy discusses the shift from seasonal to year-round staffing in hotels, driven by unpredictable peaks in travel demand, necessitating a new approach to workforce management. Summer Staffing is No Longer Seasonal: Why Hoteliers Need a New Playbook for Peak Travel Demand – Image Credit Newport Hospitality Group    Flexibility, culture, and leadership have become the new competitive advantage in seasonal hotel staffingBy Brendan McCoySummer has always tested hotel operations teams, but the 2026 hiring season feels fundamentally different than years past.Previously, staffing challenges were largely cyclical. Hotels pushed through peak travel periods knowing that demand and labor pressure…

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