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In Brief: The EU Artificial Intelligence Act introduces new obligations for travel companies using AI, including disclosure of AI-generated content, transparency around chatbots and limits on discriminatory pricing, manipulation and recruitment practices. Companies that breach major provisions could face fines of up to 3% of global turnover. EU AI Act Raises Disclosure and Pricing Rules for Travel Companies – Image Credit Unsplash AI-Generated Travel MarketingThe EU AI Act is expected to affect travel companies that use artificial intelligence for marketing, customer service, pricing, recruitment and search. Businesses must clearly label content partly or fully generated by AI and inform customers…
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