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In Brief: Nicola Graham discusses the anticipated lower-than-expected demand for hotel accommodations during the 2026 World Cup, and offers strategies for the hospitality industry to effectively respond to this challenge. The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond. – Image Credit Cendyn World Cup demand is arriving later, behaving differently, and rewarding hotels that adapt in real time rather than rely on traditional forecasts. For years, the 2026 FIFA World Cup has been positioned as a guaranteed demand surge for hotels. Millions of international visitors. Billions in economic impact. A major lift across every host…
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