Featured Stories

View More
Sportcation Trend Drives Double-Digit Growth in Travel Booking GMV (Gross Merchandise Value)

In Brief: Trip.com Group reported a 40% year-on-year increase in gross merchandise value (GMV) for active travel bookings, with significant growth in both Asian and European markets, reflecting a global rise in sportcation and active travel experiences. Sportcation Trend Drives Double-Digit Growth in Travel Booking GMV (Gross Merchandise Value) – Image Credit Unsplash+    Trip.com Group has observed a notable increase in active travel, also referred to as “sportcations,” with a 40% rise in booking GMV over the past year. This trend encompasses activities such as cycling, diving, wellness retreats, and other sports-related experiences. The company’s data indicates that searches for…

Digital World

Travel & Tourism

More Top Stories

Why Adoption Is Outrunning Value

In Brief: Dr. Tong Yin examines the accelerating pace of AI adoption in real-economy industries such as hospitality, emphasizing that while implementation…