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Direct Booking Gap Audit By Vizergy

In Brief: Vizergy has conducted a Direct Booking Gap Audit to identify missed opportunities and inefficiencies in hotels’ direct booking channels, providing actionable insights for operators seeking to improve online conversion rates and reduce reliance on third-party distribution. Direct Booking Gap Audit By Vizergy – Image Credit Vizergy    Hoteliers spend significant time and money driving travelers to their websites. They invest in marketing campaigns, improve search visibility, update content, and work hard to generate demand.Yet many potential guests still leave without booking.The challenge isn’t always attracting more traffic. Often, it’s understanding what’s preventing interested travelers from taking the final step.…

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Travel & Tourism

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