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Win More Holiday Business Before the RFP Hits Your Inbox

In Brief: The article outlines methods for hotel sales teams to attract and secure holiday group business before formal RFPs are issued, emphasizing early outreach, targeted marketing, and relationship-building to maximize occupancy and revenue during the competitive holiday period. Win More Holiday Business Before the RFP Hits Your Inbox – Image Credit Cendyn    Corporate holiday parties don’t work like other group business. Planners start later, decide faster, and book on tighter windows than almost any other segment. Nearly half of all meetings bookings now happen for events within the same calendar year, according to Cendyn and ConferenceDirect’s 2025 State of…

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