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Travel Tech Urges FTC to Target Deceptive Personalized Pricing While Preserving Competitive Travel Shopping Tools 

In Brief: Travel Tech has called on the U.S. Federal Trade Commission to address deceptive personalized pricing in travel while emphasizing the need to protect legitimate competitive shopping tools used by hotels and online travel agencies. Travel Tech Urges FTC to Target Deceptive Personalized Pricing While Preserving Competitive Travel Shopping Tools  – Image Credit Travel Technology Association    Travel Tech submitted comments to the Federal Trade Commission (FTC) on the agency’s proposed Enforcement Policy Statement on Personalized Pricing, supporting the FTC’s efforts to address unfair or deceptive uses of consumers’ personal data to set individualized prices. In its comments, Travel Tech encouraged…

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